American Century Championship

Partnered closely with the events coordinator and Art Direction teams to develop the visual identity for TravisMathew’s activation at the American Century Championship in South Lake Tahoe. Led the creative concepting and design execution across large-scale environmental graphics and branded experiential touchpoints, including custom boat wraps, basketball court elements, site barricades, bar-top graphics, and interior signage for the TravisMathew retail tour bus. The visual system was designed to create an immersive brand presence that translated seamlessly across the full event experience.

Role: Concept Development, Graphic Design, Campaign Execution