Mother’s Day Gift Guide

Led the creative concept, visual direction, and design execution for the Mother’s Day Gift Guide campaign across digital platforms and an in-person brand activation. Developed the overarching visual identity and translated the campaign across social and digital content, e-commerce banners, retail displays, and experiential touchpoints including custom packaging and signage for the smoothie and flower cart activation. Every asset was designed to create a cohesive, elevated brand experience across both physical and digital environments.

Role: Concept Development, Graphic Design, Campaign Execution