Gecko’z South Seas
TravisMathew x Gecko’z
Led the creative direction and design execution for the rollout of the TravisMathew x Gecko’z South Seas collaboration. Inspired by the Hawaiian artist’s signature tiki sculptures, handcrafted mugs, and carved surfboard artwork, the campaign translated his distinct visual language across the full brand experience. Creative assets spanned digital and social campaigns, retail environments, and e-commerce design, all developed to capture the spirit and craftsmanship of Gecko’s work while maintaining the elevated identity of the TravisMathew brand.
Role: Concept Development, Graphic Design, Campaign Execution
